Top Digital Skills Tech Companies are Looking For

Digital skills are skills that make it possible to solve problems using computers and software.

Think of:

You can distinguish between 3 levels:

  1. Basic – Digital skills everyone needs to participate in an increasingly digital world. This concerns, for example, skills that are necessary to be able to use available technologies and software, such as being able to find (reliable) information online and communicate with others.
  2. Profession – Specific skills with a digital character. Think of being able to work with a spreadsheet (Excel), typing quickly and blindly, entering data into systems and being able to use CRM software.
  3. Professional Digital Skills – Skills you need for ‘digital jobs’. Think of things like programming, interpreting (big) data and positioning a brand or product online.

The latter professional digital skills are particularly important for professions such as:

  • Software developers, front-end and back-end developers
  • Machine learning engineers
  • Data analysts
  • Online Marketing
  • UX designer

Key Digital Skills

Which digital skills you need depend very much on your work environment. As an employee, you are often expected to be able to work with frequently used programs such as MS Office or Google Workspace. Below we list the most important digital skills you need in every job.

Digital Marketing & Social Media

Traditional media is almost played out and online has completely taken over. With nearly 5 billion people on the planet connected to the internet, this is by far the most important skill to have.

With the help of analytics, digital marketers can develop and implement the perfect digital marketing strategy. Think of creating organic or paid traffic to the website or building a social media presence for the organization. It is not difficult to learn so it is an ideal step to start with.

Programming

Programming is a skill that almost every organization is looking for right now. And very few people master this competence.

So if you are interested in the field of online and software, this is the skill with which you can impress.

It is not without reason that programmers in the US are already the highest-paid employees within many organizations.

Data Analysis

In a world that is becoming more and more digital, the value of data is also increasing. Understanding and leveraging this data is critical to the future success of businesses. Employees who can retrieve, analyze and translate data into useful information are therefore essential.

This skill will therefore come back for more and more roles within the organization, such as IT staff, online marketers, sales employees and recruiters.

Cloud Computing

Cloud computing means that all kinds of IT services are provided via the internet, such as software, databases, servers and networks. End-users can access their software and applications anytime and anywhere.

Thanks to cloud computing, many employees have been able to work from home during the Covid crisis. Working from home in a safe way was made so easy.

The thought is that cloud computing is not going away. More and more services are being put ‘in the cloud’ so that everyone has access to their data anytime and anywhere.

Artificial Intelligence (AI) & Machine Learning (ML)

With the help of artificial intelligence (AI) and machine learning (ML), organizations can quickly improve their products and services. This innovation accelerates the development of products and services at lower costs.

Now you don’t necessarily have to understand technically how this works. The most important thing is that you know what AI and ML can do.

Improve Your Digital Skills

The best way to improve your digital skills is to take action. Below we take you through what you can do yourself.

Online Videos

Of course, you can also simply get started yourself.

Think of watching YouTube videos or going on the internet yourself and discovering where to find it.

Are you running into a problem within the software you are working with? Thousands of professionals have made video tutorials on how to create pivot tables in Excel or format documents in Word, for example. In fact, here you will find all the questions you have about digital skills.

Launch a Website

To become digitally proficient, for example in the igaming sphere, it is important that you enjoy working with technology. An accessible way to work more with digital tools is to start a website, about a subject that you enjoy.

In this way, you learn, for example, how CMS systems work, and how to share information online and at the same time you are busy with something you enjoy.

Learn Programing

Even if you are not a programmer, it is still useful to know and understand the basics of different programming languages. As a marketer, for example, you spend a lot of time publishing content on websites. Then it is useful if you understand how the technology behind a website works.

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